Ex 6. Who are you going to interview?

Source the people you are going to interview to understand your social change service offer deeper.

Make a list of people you could interview. They might be:

• Current or future users

• Prospective partners

• Funders

• Competitors' customers

You don't need to interview a lot of people to get the actionable answers you need. This is not academic research being conducted to ensure your intervention is evidence-based. This is lean research to get you moving in the right direction.

Interview just enough people to answer your questions but not so many as to hinder your progress.