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Empathy to Impact: Unleashing Social Innovation Through User Research
  • Course description
  • Introduction - what playgrounds can teach you about MR scanners
  • Ex 1. Table of understanding
  • Observe
    • How hard can it be to navigate to flat number 7?
    • How to conduct desk research
    • Ex 2. Set a date for desk research
    • Why spy on your competitors?
    • Ex 3. List your competitors
    • In the field
    • Ex 4. Update your table of understanding
    • Extra: Lean data
    • Extra: From distant fields
  • Talk
    • How to conduct user interviews
    • Ex 5. What do you want to find out?
    • Ex 6. Who are you going to interview?
    • Experience over opinion - an interview guide
    • Ex 7. Create your interview guide
    • Ex 8. Interview role-play
    • Ex 9. Conduct 5 interviews
  • Act
    • What's really being said?
    • How might we...?
  • Summary
    • Feel inspired
    • Next steps
    • Further reading
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  • Books
  • Blogs
  1. Summary

Further reading

Explore the following resources to go further with your social change project.

Here's a few resources that will help you on your journey:

Books

  • Sprint - How to solve big problems and test new ideas in just five days by Jake Knapp

  • Rework by Jason Fried & David Heinemeier Hansson

  • This is marketing by Seth Godin

Blogs

  • Akimbo by Seth Godin

  • How I built this by Guy Raz

PreviousNext steps

Last updated 1 year ago