📈
Empathy to Impact: Unleashing Social Innovation Through User Research
  • Course description
  • Introduction - what playgrounds can teach you about MR scanners
  • Ex 1. Table of understanding
  • Observe
    • How hard can it be to navigate to flat number 7?
    • How to conduct desk research
    • Ex 2. Set a date for desk research
    • Why spy on your competitors?
    • Ex 3. List your competitors
    • In the field
    • Ex 4. Update your table of understanding
    • Extra: Lean data
    • Extra: From distant fields
  • Talk
    • How to conduct user interviews
    • Ex 5. What do you want to find out?
    • Ex 6. Who are you going to interview?
    • Experience over opinion - an interview guide
    • Ex 7. Create your interview guide
    • Ex 8. Interview role-play
    • Ex 9. Conduct 5 interviews
  • Act
    • What's really being said?
    • How might we...?
  • Summary
    • Feel inspired
    • Next steps
    • Further reading
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On this page
  • Official research
  • Online networks
  • Effective Google searches
  • Other – A story about female homelessness
  1. Observe

How to conduct desk research

The less painful way to do your initial research to understand your service users and their current experiences and options.

Depending on your service, product or idea there are a number of sources you can look to to deepen your understanding of the challenge you are solving. This process will help you get to grips with your users' experience of dealing with (or not dealing with) the problem currently.

Official research

Take a look at official research within the area you are working, for instance, when working with young people and education you can see what papers the following institutions have written on your topic area:

  • Department for Education

  • RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

  • Universities

Even if they are not addressing the topic exactly you may be able to gain some deeper insights into the challenge you are tackling.

Online networks

When a challenge affects a number of people negatively, they may speak about it online, in networks or on blogs. Some places to consider observing include:

  • Facebook groups

  • Reddit subreddits

  • Blogs

  • Twitter

  • Forums such as Quora or other specialist forums

Effective Google searches

Using Google effectively means using keywords that will help you uncover articles discussing your subject area. Some quick tips:

  • Use quotes to search terms exactly i.e. "female homelessness"

  • Use the minus sign to exclude search terms i.e. oxford -university would search the term oxford but exclude searches that relate to "Oxford University"

  • Keep it simple, there's no need to worry about capitalisation or writing full sentences. Instead of searching what's female homelessness like in oxford? you can search female homelessness oxford

  • Use the asterix (*) wildcard to let Google fill in words for you, especially useful if you can only remember a few words in a sentance such as lyrics for a song i.e. jingle * jingle * jingle all around

  • Search a specific site using site: i.e. female homelessness site:shelter.org.uk. This will show you all the results from shelter.org.uk only

  • Use the OR syntax to search multiple terms in one go i.e. female homelessness oxford OR female homelessness cambridge

Other – A story about female homelessness

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Last updated 1 year ago

If you'd like to know how to search better, may help.

Google's Power Search course