📈
Empathy to Impact: Unleashing Social Innovation Through User Research
  • Course description
  • Introduction - what playgrounds can teach you about MR scanners
  • Ex 1. Table of understanding
  • Observe
    • How hard can it be to navigate to flat number 7?
    • How to conduct desk research
    • Ex 2. Set a date for desk research
    • Why spy on your competitors?
    • Ex 3. List your competitors
    • In the field
    • Ex 4. Update your table of understanding
    • Extra: Lean data
    • Extra: From distant fields
  • Talk
    • How to conduct user interviews
    • Ex 5. What do you want to find out?
    • Ex 6. Who are you going to interview?
    • Experience over opinion - an interview guide
    • Ex 7. Create your interview guide
    • Ex 8. Interview role-play
    • Ex 9. Conduct 5 interviews
  • Act
    • What's really being said?
    • How might we...?
  • Summary
    • Feel inspired
    • Next steps
    • Further reading
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  1. Observe

Ex 3. List your competitors

Task: research what organisations and projects already exist and work on similar social change.

  1. Take some time to write a list of your competitors. More may come to your attention as you conduct your desk research. Think about competitors that may:

  • work in a different geographic region

  • work in a slightly different area

2. Add a date to your diary to follow up on your competitor research.

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Last updated 1 year ago