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Empathy to Impact: Unleashing Social Innovation Through User Research
  • Course description
  • Introduction - what playgrounds can teach you about MR scanners
  • Ex 1. Table of understanding
  • Observe
    • How hard can it be to navigate to flat number 7?
    • How to conduct desk research
    • Ex 2. Set a date for desk research
    • Why spy on your competitors?
    • Ex 3. List your competitors
    • In the field
    • Ex 4. Update your table of understanding
    • Extra: Lean data
    • Extra: From distant fields
  • Talk
    • How to conduct user interviews
    • Ex 5. What do you want to find out?
    • Ex 6. Who are you going to interview?
    • Experience over opinion - an interview guide
    • Ex 7. Create your interview guide
    • Ex 8. Interview role-play
    • Ex 9. Conduct 5 interviews
  • Act
    • What's really being said?
    • How might we...?
  • Summary
    • Feel inspired
    • Next steps
    • Further reading
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  1. Observe

Extra: From distant fields

What can be learnt from outside your field of social change that will drastically improve the experience for your service users?

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Last updated 1 year ago

On March 24th, 1989 the Exxon Valdez oil tanker hit Prince William Sound's Bligh Reef releasing 11 million US gallons of crude oil into the water. The damage to the environment was unprecedented.

Over the next 20 years, a number of clean up attempts were made but the experts in the industry were unable to clean up the oil spill. The problem was that the oil, combined with the cold temperatures, had become too thick, like treacle.

In the end the problem was solved by opening up the question to the public for a $20,000 prize. The solution came not from an oil industry expert but from John Davis who had some experience in the construction industry, pouring concrete. To keep concrete liquid a vibrating tool is used and he thought that a modified version of the tool may help to keep the treacle like oil, fluid. His solution worked.

Can you use your knowledge from a completely different area to fill in the gaps where your insider knowledge isn't solving the problem?

Further reading

  • Book: Range by David Epstein (How generalists triumph in a specialized world)

Open Innovation: Exxon Valdez cleanup
Exxon Valdez oil spill 1989